Get Your

FREE CREATIVE
BRAND DEVELOPMENT SESSION 
OF TWO BRAND 
CONCEPTS FOR YOUR BUSINESS

Valued at more than $5,000

From the desk of Seb Mars
A beautiful sunny day in October
Prévost, Quebec, Canada.
October 20, 2021

Dear friend,

As you know, a brand that is able to stand out in a sea of hundreds of other brands and can do so with originality and flair, is the holy grail of branding.

But there is a problem!

Two, in fact.

Here they are.

First, this type of brand is complex to develop and the creators capable of producing such brands charge tens or hundreds of thousands of dollars to produce them.

Second, you can’t help but wonder …

WOULD I BE ABLE TO FIND A FIRM CAPABLE OF DELIVERING SUCH A
BRAND FOR MY BUSINESS AT AN
AFFORDABLE PRICE?

So, if you are asking yourself this question right now, it means that you are aware that there is a problem.

Here’s why: Your business is truly different and unique.

You have a message, which is unique.

You are targeting a market that is also unique.

You have unique prices, and your business should have its own unique personality too.

So anyone who blindly tries to tell you that they can make a hard-hitting brand for a few dollars, without taking the time to really understand exactly how your business operates, the image it projects and your target customers, is simply trying to make a quick sale or is blindly naive.

And that’s why we’re going to look at your brand and your business from all angles, with your help. We will seek to understand your company, your brand, your short, medium and long-term goals, as well as your motivation. But, above all we will seek to understand your target customers to really identify their motivations, aspirations and dreams.

here's why
I do that.

It’s simple.

I know that a certain percentage of the people for whom we develop these two branding concepts tailored to their branding needs will ask me to develop their complete branding system for them and become a customer.

But rather than trying to convince you that I can produce such brands and that I can really help you, I said to myself: I’m going to show them that I can help them … by actually helping them, quite simply, for free by creating two brand concepts after a ten-minute discussion between us and the answers to a short questionnaire to identify your needs and tastes, free of charge.

I will create two branding concepts for your company without any obligation on your part and this for free.

here's how
We will proceed

I have allocated time for my agency to review your business offer, and current brand or branding projects.

Then, we work with you to determine your branding goals.

After that, it’s time to get down to business and create two concepts for your new brand.

WE TRY TO UNDERSTAND YOUR BRAND AND YOUR COMPANY AND ALL ITS SINGULARITIES, OBJECTIVES AND ASPIRATIONS

And I believe that once we do that for you, one of these two things will happen:

The first possibility is that you like the brand concepts and you really see the potential for your brand. You’ll immediately see the power and potential of our approach for your business, but if you decide you don’t want to continue, if that’s the case great!

If so, I’ll be glad we were able to help you and wish you the best of luck.

The second possibility is that you enjoy the concepts and our meeting and that you want my agency to put the whole branding system in place for you and your business.

If so, we’ll get to work immediately.

Here's what happens when we 
DECIDE to Work Together

We build the whole branding system for you and your business. We really do everything for you, from logo concept creation, to a standard guide system and all the tools included with it for the success of your business – the process is turnkey.

Here IS A SMALL SAMPLE
OF some of the most powerful brands we have created FOR COMPANIES 
LIKE YOURS

First and foremost, they are tried and tested brand systems that are winning brands in their respective niches and markets.

FLY3®

GET YOUR WINGS™

Objectives

Create a strong, simple and impactful brand capable of competing with the three major companies in the sports sector, namely, Nike, Adidas and Puma. The developed brand is impactful and with its stylish wing is positioned to dominate the sportswear and accessories market for years to come.



Approach

We have created a stylized 3-spoke wing, very distinctive, but also very simple, which is easy to recognize. When applied to a shoe or clothing, it produces the same kind of reaction in consumers as the “swoosh” of Nike. Our logo is a stylized wing which is really cool. Imagined, a wing on running shoes. Who has never dreamed of having wings in their shoes!

PEERNEXX®

SHARE THE WEALTH™

Objectives

PeerNexx® approached us to create a family of brands for their revolutionary e-commerce software based on P2P (Peer 2 Peer) technologies. This “star-up” approached us to design 4 logos for them with a guiding theme “a network parallel to the Internet.”



Approach

Our approach is to always find the simplest and most impactful logo that exactly represents the vocation of the company. For this mandate we have created a “P” with 2 parallel lines which represents the network that PeerNexx wants to set up which will be a network parallel to the internet, but based on P2P technologies.

GREEN CERTIFIED®

BUY GREEN, SAVE THE PLANET™

Objectives

The “Green Certified” brand is a mark that we created for an organization which fights for the protection of the environment and which promotes the purchase of products certified “GREEN.” The goal when we created this brand was to produce a brand that really stood out and that with a glance the subject of the environment was visible in a second.


Approach

We created a logo that represents a plant that springs up from the ground and is growing. The “r” in green represents this plant with the leaf emerging from the ground and growing. The logo is very distinct and truly represents the life and environment of our beautiful planet.

AWKi®

NEVER QUIT™

Objectives

AWKi is a brand of sports clothing and accessories representing an eagle which dives towards its prey. The 3 shapes present in the main logo take the silhouette of a bird of prey dashing towards the ground at full speed. When applied to sportswear, the logo is truly distinctive and original.


Approach

We have created a very simple bird of prey. With 3 shapes, the bird is very visible at first glance. The letters are custom-made typography that are arranged at an angle which is very distinct, original and stand out from other logos in this market. The “i” in AWKi refers to “Innovation.” The company’s mandate is to always innovate in every product it brings to the market.

BIG DOG®

TAKE A BITE™

Objectives

An ew energy drink beverage company came to us to develop a truly different brand and a new name for their new energy drink company.  So we developed both the brand and the name “BIG DOG” which refers to the strongest dog in the pack.  The slogan “Take a bite” makes reference of taking a bite out of life and living life to the fullest.  



Approach

We have created a logo that represents a bull dog growling and ready to bite.  The type used is a strong and really massive type that works well with the brand and the type of company and products it represents.  Another winning brand.

RAZAR®

DANGEROUS OPTICAL SHIELDS™

Objectives

RAZAR a truly innovative ad really avant-garde sports sunglasses company came to us to create a unique and different brand for the new sports sunglasses that are truly remarkable and very different and stand out from everything that has been done up to now.  We came up with the name “RAZAR“ and the slogan “Dangerous Optical Shields.”



Approach

RAZAR is a palindrome and the middle letter is the only letter that is unique and so the brand revolves around the “Z” of RAZAR. The “Z” also represents RAZOR blades because you cannot but make a reference to a RAZOR when pronouncing the name RAZAR.  Plus the sunglasses look like blades with their unique design and shape.

SEB BRANDING

STRONG • EPIC • BRANDS ™

RAZAR a truly innovative ad really avant-garde sports sunglasses company came to us to create a unique and different brand for the new sports sunglasses that are truly remarkable and very different and stand out from everything that has been done up to now.  We came up with the name “RAZAR“ and the slogan “Dangerous Optical Shields.”


Approach

RAZAR is a palindrome and the middle letter is the only letter that is unique and so the brand revolves around the “Z” of RAZAR. The “Z” also represents RAZOR blades because you cannot but make a reference to a RAZOR when pronouncing the name RAZAR.  Plus the sunglasses look like blades with their unique design and shape.

THESE SIX EXAMPLES OF STRONG AND POWERFUL BRANDS ARE A TINY PART
OF WINNING BRANDS THAT WE HAVE CREATED FOR COMPANIES
LIKE YOURS

Remember when I told you that there is no such thing as a “branding system” that works without a deep analysis and understanding of the company, its customers, its goals and the primary motivation of its leaders. It’s impossible!

That’s why a brand without a standard guide book (your brand’s instruction manual) is useless. It is for this reason that I have included the Standard’s Guide in developing your brand at no additional cost. This way your brand will be used to its full potential, in each of its applications.

The point is that your business is unique and your brand must also be unique and represent your business well and for this a standard guide is essential.

That’s why …

We combine OUR EXPERTISE AND OUR EXPERIENCE to create A STRONG BRAND FOR YOUR BUSINESS!

And it’s designed specifically for you, and unique to your business.

You will have a strong branding system for every possible situation.

• For maximum visibility on the web.

• For maximum visibility in small format.

• To be visible when your brand is printed in magazines and newspapers.

• For your brand visibility in large format printing such as posters.

Literally … you can deploy your brand for every conceivable scenario.

… By following your standards guide… using what we develop for you.

You will be able to use your brand in all the situations which will arise to you and your company for an optimal use.

This way you can actually use your brand and see what it can do for your business, visibility and brand awareness.

Pretty cool, eh?

WE ALSO CREATE FOR YOU A WIDE RANGE OF TOOLS THAT ARE CRUCIAL FOR YOUR BRAND TO STAND OUT FROM ITS COMPETITORS WITH WELL DESIGNED Communication tools ...

1 Logo in all formats

When we work together, we create your brand’s logo for you and we offer it in all useful and optimal formats and in three sizes for maximum use. Your brand in different formats for each possible application, either in original format for use with Adobe Illustrator (.Ai and .EPS) in specific format for the web (.PNG and .JPEG) in format (.pdf) for any other use…

2 Standards guide

Your brand is unique and very original, this is our guarantee to each customer and for each product mandate, and it is for this reason that we produce a guide to your brand standards for its optimal use. Having a brand and a logo of very great originality and very high quality, but without its standards guide is like putting a taxi driver in a Formula 1, it’s not in its  place. It is for this reason that we give you all the tools to make your brand successful in its multiple applications.

3 Business card and stationery

Every good brand and company should have business cards, and stationery. Included in each of our mandates is the creation of business cards and stationery for your brand. We will create for you the design of your business card and your stationery for a very successful brand image.

4 Visuals for social media

With the advent of social media, any serious successful company must be present on these platforms and therefore we will create the visuals for 4 of these platforms of your choice, for maximum use and visibility of your brand.

5 Email signature

Email is the norm these days. We will create for you a signature in harmony with your new brand and your new logo. This way you can make the most of the strength of your new brand with every email you send.

And we will HELP you FROM
THE START TO THE DELIVERY OF
YOUR BRAND!

Here is how it works

Once we’ve created your mockups, branding plans, and all of your branding tools for your campaigns, it’s time to meet in person.

That’s why we work with you to perfect your game plan so that your brand is used optimally from day one.

We will take the time to show you how to “use your brand” and we will do everything to ensure that your brand takes its place in its market to dominate it, so that everything is relevant for your company!

It keeps on
GETTING BETTER

Just because we build everything for you and personally help you launch your brand doesn’t mean it’s all over.

Far from it!

After our meeting we will always work together, because every month (for a period of 12 months) you will receive a live call from my office where we will ask you a few questions and we will also answer all of the questions you might have.

That way, you can rest easy knowing that we care about your success every step of the way.

Oh, and in case you’re wondering …

Here is how much it costs If you decide you want us to implement THE DEVELOPMENT OF Your BRAND AND ALL COMMUNICATION
TOOLS for you.

In the event that we decide to work together after your initial brainstorming session, we’ll immediately start building everything I’ve described.

The total cost of all seven tools for your brand

And from your standard guide, plus the main brand in all formats, the whole thing is just three payments of $ 4,860.

Yes, this is a great price.

I deliberately keep it very, very affordable because I

know that once you deploy it, you will be a customer for life. (The majority of my business is centered around my lifelong customers.)

Anyway – as you can imagine, there is a HUGE DEMAND for this type of service, and at the price I just mentioned, I will reach my capacity very quickly.

So if you are interested,

Here is what
TO DO NEXT

First of all, let us give you a “taste” of what it’s like to work with us… for free.

And if you like your experience, then we can chat and see if we are compatible to work together.

The way it works is simple.

To plan the development of your branding concepts, complete the form on the next page and one of my strategists will call you to make an appointment.

Here is what
happens after

Once you’ve completed the quick little quiz, which will help us prepare to help you out when we chat.

Don’t worry, it’s nothing intrusive or complex.

Just a small informal series on the positioning of your business.

This information helps us start thinking about your brand before we speak to you on the phone.

So as soon as we’re on the phone, we can take the “ball rolling” and make progress immediately.

Then, we will schedule
A SESSION to start Your BRAND PROJECT and create YOUR BRAND CONCEPTS FOR FREE

My office will call you and schedule a meeting as soon as possible, usually no more than a day or two from the time you complete the questionnaire.

Don’t worry, no “telemarketers” or “hot sellers” will call you.

Chances are you are already a client of mine so you know I don’t use “outside” people.

My whole business is run by a handful of people in a small office two miles from my house.

Our goal is to provide you with the best personalized brand development service, and let this experience prove itself.

If you want to become a customer afterwards, great. And if not, no pressure. Oh, and speaking of the branding concept plan,

Here is what WILL happen
When WE speak!

You will probably talk to me, personally, or to one of my agency’s strategists

(we’re a tight-knit little team).

There are two things we do on the call:

First, we shut up and we listen.

We find out exactly what your expectations are for your brand and your business.

What you hope to accomplish with your business, what your expectations and aspirations are, you can tell us everything.

Next, we find out what you want to do with your business.

Basically, we get an instant overview of where you are and where you want to go.

As I have said a few times before – there is no such thing as developing a brand without knowing beforehand the market in which it will wage war against its competitors and anyone who will tell you otherwise is dead wrong.

That’s why we create a personalized plan based on your business model … and based on your specific goals.

Next: THE IMPLEMENTATION
OF YOUR BRAND

We will create all the tools I mentioned above … for you

we will meet in person to help you with the use of your brand and standards guide, and we will provide you with ongoing support (For 12 months) … all for just three monthly payments of $ 4,860.

But whatever you decide, know that there won’t be

pressured to become a customer.

Chances are you’re already a customer, so you’re probably familiar with my “let the results speak for themselves” business approach.

BUT YES THERE IS A CATCH
Here is THE Catch you
were looking for

It’s simple.

We can’t (and don’t want to) talk to just anyone.

In order to invest our time and energy in providing you

a personalized branding plan, you must meet strict requirements (but reasonable criteria).

Here they are

1.You can’t sell “shady” products that I don’t want to associate with.

We only work with “legal” and “legitimate” companies that offer products or services that provide value to their customers and we refuse to help anyone, harming consumers in any way.

2. You really must have a business.

It is not for beginners.

You actually need to have an existing business and make a profit. You generate an income of 500,000 dollars and more per year. Otherwise there is no point in building such a brand for you. I don’t want you to go into debt for your brand development.

That’s all!

As long as you are legitimate and have a real business that makes profits and sales of $ 500,000 and up per year, I will build a high-performing branding systems for you …

If you get value from the help I provide and want to become a customer, that’s great.

Ready to start?

IT’S UP TO YOU NOW…
CLICK ON THE YELLOW
BUTTON 
AND
LET'S BEGIN!

Thanks for taking the time to read this and I can’t wait to make an appointment with you soon and in person.


Truly,


Seb


SEB® | Strong • Epic • Brands

© SEB® 2021 All rights reserved.

Sebastien B. Mars
SEB® | Strong • Epic • Brands 

P.S. In case you’re one of those people (like me) who scroll down to the end of the letter, here’s the scoop:

You have an opportunity of a lifetime to work with me and my team to develop a truly exceptional branding system for your business.

There’s no catch… no gimmicks… By working with us you will gain access to to a team of brand expert with a cumulative total years of experience spanning 5 decades.

 

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